CASE

Work with a True Sense of Purpose

The employer branding video series “Work with a True Sense of Purpose” was created to introduce different roles within the Estonian Police and Border Guard Board from a personal and relatable perspective. The aim was to support recruitment while highlighting employees’ daily work, mission and challenges.

We provided a complete solution tailored to the client’s needs, from script development to filming in a wide range of weather conditions and locations—from Tallinn to Võru and from ships to aircraft. A total of 13 videos were completed over six months.

The “Work with a True Sense of Purpose” series won the Best Recruitment Video award at the KICKOFF 2022 Recruitment Marketing Awards.

Client: Estonian Police and Border Guard Board