CASE

Hot or Cold? It Couldn’t Care Less!

For the “Hot or Cold? It Couldn’t Care Less!” video series, we created three cinematic commercials. The “villain” was a mediocre heat pump that could not care less about its owner’s indoor climate, while the “hero” was an Atlantic air-to-water heat pump that kept the indoor climate perfectly balanced. The campaign concept was built around an Estonian expression that also allowed for a playful reference to temperature.

We provided a complete solution tailored to the client’s objectives—from developing the concept and writing the scripts to casting, styling and production across different locations and seasons. In addition to the videos, we produced staged campaign photography and outdoor advertising materials.

Client: City Kliima