CASE

Mo Saared

Published in Estonian and English, Mo Saared is a travel guide to the Estonian islands. When creating this unique regional magazine, our aim was to present the islands of Western Estonia as one cohesive destination while inspiring readers to visit each island—Abruka, Hiiumaa, Muhu, Ruhnu, Saaremaa and Vilsandi—individually.

The magazine showcased local businesses, accommodation providers and attractions while highlighting the sustainable lifestyle and environmentally conscious mindset characteristic of the islands.

We provided the client with a complete solution tailored to their needs, from concept development to publishing. We created all editorial and visual content for the magazine, including cover and portrait photography. In 2023, the magazine received Estonia’s Tourism Marketing Campaign of the Year award.

Read the online edition of Mo Saared here:

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Client: Visit Saaremaa