CASE

Mida Viru?!

The “Mida/Viru” campaign was created to promote Ida-Viru County as a tourist destination through four distinct areas defined by local residents: the Oil Shale Region, Alutaguse, the Coastal Cliffs and the Narva Region.

For the campaign, we created a website and four composite images—one for each area. The absurd, cinematic scenes conveyed the campaign’s central message: in Ida-Viru County, unexpected situations and adventures await around every corner, leaving you wondering, “Mida Viru?!”—a playful local twist on “What the…?!”

Client: Ida-Viru Enterprise Centre