{"id":982,"date":"2024-03-26T23:01:27","date_gmt":"2024-03-26T23:01:27","guid":{"rendered":"https:\/\/mediastation.ee\/loov\/midaviru\/"},"modified":"2026-07-21T22:55:10","modified_gmt":"2026-07-21T22:55:10","slug":"midaviru-kampaaniaida-viru-turundus","status":"publish","type":"case","link":"https:\/\/mediastation.ee\/lv\/loov\/midaviru-kampaaniaida-viru-turundus\/","title":{"rendered":"MIDAVIRU"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Mida Viru?!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The \u201cMida\/Viru\u201d campaign was created to promote Ida-Viru County as a tourist destination through four distinct areas defined by local residents: the Oil Shale Region, Alutaguse, the Coastal Cliffs and the Narva Region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the campaign, we created a website and four composite images\u2014one for each area. The absurd, cinematic scenes conveyed the campaign\u2019s central message: in Ida-Viru County, unexpected situations and adventures await around every corner, leaving you wondering, \u201cMida Viru?!\u201d\u2014a playful local twist on \u201cWhat the\u2026?!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Client: Ida-Viru Enterprise Centre<\/p>\n","protected":false},"featured_media":984,"menu_order":39,"template":"","class_list":["post-982","case","type-case","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MIDAVIRU - Mediastation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediastation.ee\/lv\/loov\/midaviru-kampaaniaida-viru-turundus\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MIDAVIRU - Mediastation\" \/>\n<meta property=\"og:description\" content=\"Mida Viru?! The \u201cMida\/Viru\u201d campaign was created to promote Ida-Viru County as a tourist destination through four distinct areas defined by local residents: the Oil Shale Region, Alutaguse, the Coastal Cliffs and the Narva Region. For the campaign, we created a website and four composite images\u2014one for each area. The absurd, cinematic scenes conveyed the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediastation.ee\/lv\/loov\/midaviru-kampaaniaida-viru-turundus\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediastation\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-21T22:55:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediastation.ee\/wp-content\/uploads\/2024\/03\/01_AVAPILT_mulli-sisse_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"1267\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 min\u016b\u0161u\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediastation.ee\/lv\/loov\/midaviru-kampaaniaida-viru-turundus\/\",\"url\":\"https:\/\/mediastation.ee\/lv\/loov\/midaviru-kampaaniaida-viru-turundus\/\",\"name\":\"MIDAVIRU - Mediastation\",\"isPartOf\":{\"@id\":\"https:\/\/mediastation.ee\/lv\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mediastation.ee\/lv\/loov\/midaviru-kampaaniaida-viru-turundus\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mediastation.ee\/lv\/loov\/midaviru-kampaaniaida-viru-turundus\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mediastation.ee\/wp-content\/uploads\/2024\/03\/01_AVAPILT_mulli-sisse_1.jpg\",\"datePublished\":\"2024-03-26T23:01:27+00:00\",\"dateModified\":\"2026-07-21T22:55:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mediastation.ee\/lv\/loov\/midaviru-kampaaniaida-viru-turundus\/#breadcrumb\"},\"inLanguage\":\"lv-LV\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mediastation.ee\/lv\/loov\/midaviru-kampaaniaida-viru-turundus\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lv-LV\",\"@id\":\"https:\/\/mediastation.ee\/lv\/loov\/midaviru-kampaaniaida-viru-turundus\/#primaryimage\",\"url\":\"https:\/\/mediastation.ee\/wp-content\/uploads\/2024\/03\/01_AVAPILT_mulli-sisse_1.jpg\",\"contentUrl\":\"https:\/\/mediastation.ee\/wp-content\/uploads\/2024\/03\/01_AVAPILT_mulli-sisse_1.jpg\",\"width\":880,\"height\":1267},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mediastation.ee\/lv\/loov\/midaviru-kampaaniaida-viru-turundus\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mediastation.ee\/lv\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MIDAVIRU\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mediastation.ee\/lv\/#website\",\"url\":\"https:\/\/mediastation.ee\/lv\/\",\"name\":\"Mediastation\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mediastation.ee\/lv\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lv-LV\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MIDAVIRU - Mediastation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediastation.ee\/lv\/loov\/midaviru-kampaaniaida-viru-turundus\/","og_locale":"lv_LV","og_type":"article","og_title":"MIDAVIRU - Mediastation","og_description":"Mida Viru?! The \u201cMida\/Viru\u201d campaign was created to promote Ida-Viru County as a tourist destination through four distinct areas defined by local residents: the Oil Shale Region, Alutaguse, the Coastal Cliffs and the Narva Region. For the campaign, we created a website and four composite images\u2014one for each area. 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