{"id":975,"date":"2024-04-17T00:39:44","date_gmt":"2024-04-17T00:39:44","guid":{"rendered":"https:\/\/mediastation.ee\/loov\/city-kliima\/"},"modified":"2026-07-21T22:53:49","modified_gmt":"2026-07-21T22:53:49","slug":"city-kliima","status":"publish","type":"case","link":"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/","title":{"rendered":"CITY KLIIMA"},"content":{"rendered":"\n

Hot or Cold? It Couldn\u2019t Care Less!<\/h2>\n\n\n\n

For the \u201cHot or Cold? It Couldn\u2019t Care Less!\u201d video series, we created three cinematic commercials. The \u201cvillain\u201d was a mediocre heat pump that could not care less about its owner\u2019s indoor climate, while the \u201chero\u201d was an Atlantic air-to-water heat pump that kept the indoor climate perfectly balanced. The campaign concept was built around an Estonian expression that also allowed for a playful reference to temperature.<\/p>\n\n\n\n

We provided a complete solution tailored to the client\u2019s objectives\u2014from developing the concept and writing the scripts to casting, styling and production across different locations and seasons. In addition to the videos, we produced staged campaign photography and outdoor advertising materials.<\/p>\n\n\n\n

Client: City Kliima<\/p>\n","protected":false},"featured_media":976,"menu_order":30,"template":"","class_list":["post-975","case","type-case","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nCITY KLIIMA - Mediastation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CITY KLIIMA - Mediastation\" \/>\n<meta property=\"og:description\" content=\"Hot or Cold? It Couldn\u2019t Care Less! For the \u201cHot or Cold? It Couldn\u2019t Care Less!\u201d video series, we created three cinematic commercials. The \u201cvillain\u201d was a mediocre heat pump that could not care less about its owner\u2019s indoor climate, while the \u201chero\u201d was an Atlantic air-to-water heat pump that kept the indoor climate perfectly […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediastation\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-21T22:53:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediastation.ee\/wp-content\/uploads\/2024\/04\/01_AVAPILT_mulli-sisse_04-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1416\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 min\u016b\u0161u\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/\",\"url\":\"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/\",\"name\":\"CITY KLIIMA - Mediastation\",\"isPartOf\":{\"@id\":\"https:\/\/mediastation.ee\/lv\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mediastation.ee\/wp-content\/uploads\/2024\/04\/01_AVAPILT_mulli-sisse_04-scaled.jpg\",\"datePublished\":\"2024-04-17T00:39:44+00:00\",\"dateModified\":\"2026-07-21T22:53:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/#breadcrumb\"},\"inLanguage\":\"lv-LV\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lv-LV\",\"@id\":\"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/#primaryimage\",\"url\":\"https:\/\/mediastation.ee\/wp-content\/uploads\/2024\/04\/01_AVAPILT_mulli-sisse_04-scaled.jpg\",\"contentUrl\":\"https:\/\/mediastation.ee\/wp-content\/uploads\/2024\/04\/01_AVAPILT_mulli-sisse_04-scaled.jpg\",\"width\":1416,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mediastation.ee\/lv\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CITY KLIIMA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mediastation.ee\/lv\/#website\",\"url\":\"https:\/\/mediastation.ee\/lv\/\",\"name\":\"Mediastation\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mediastation.ee\/lv\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lv-LV\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CITY KLIIMA - Mediastation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/","og_locale":"lv_LV","og_type":"article","og_title":"CITY KLIIMA - Mediastation","og_description":"Hot or Cold? 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The \u201cvillain\u201d was a mediocre heat pump that could not care less about its owner\u2019s indoor climate, while the \u201chero\u201d was an Atlantic air-to-water heat pump that kept the indoor climate perfectly […]","og_url":"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/","og_site_name":"Mediastation","article_modified_time":"2026-07-21T22:53:49+00:00","og_image":[{"width":1416,"height":2560,"url":"https:\/\/mediastation.ee\/wp-content\/uploads\/2024\/04\/01_AVAPILT_mulli-sisse_04-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 min\u016b\u0161u"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/","url":"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/","name":"CITY KLIIMA - Mediastation","isPartOf":{"@id":"https:\/\/mediastation.ee\/lv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/#primaryimage"},"image":{"@id":"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/#primaryimage"},"thumbnailUrl":"https:\/\/mediastation.ee\/wp-content\/uploads\/2024\/04\/01_AVAPILT_mulli-sisse_04-scaled.jpg","datePublished":"2024-04-17T00:39:44+00:00","dateModified":"2026-07-21T22:53:49+00:00","breadcrumb":{"@id":"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/#breadcrumb"},"inLanguage":"lv-LV","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/"]}]},{"@type":"ImageObject","inLanguage":"lv-LV","@id":"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/#primaryimage","url":"https:\/\/mediastation.ee\/wp-content\/uploads\/2024\/04\/01_AVAPILT_mulli-sisse_04-scaled.jpg","contentUrl":"https:\/\/mediastation.ee\/wp-content\/uploads\/2024\/04\/01_AVAPILT_mulli-sisse_04-scaled.jpg","width":1416,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/mediastation.ee\/lv\/loov\/city-kliima\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mediastation.ee\/lv\/"},{"@type":"ListItem","position":2,"name":"CITY KLIIMA"}]},{"@type":"WebSite","@id":"https:\/\/mediastation.ee\/lv\/#website","url":"https:\/\/mediastation.ee\/lv\/","name":"Mediastation","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mediastation.ee\/lv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lv-LV"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/mediastation.ee\/lv\/wp-json\/wp\/v2\/case\/975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediastation.ee\/lv\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/mediastation.ee\/lv\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediastation.ee\/lv\/wp-json\/wp\/v2\/media\/976"}],"wp:attachment":[{"href":"https:\/\/mediastation.ee\/lv\/wp-json\/wp\/v2\/media?parent=975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}