The \u201cDon\u2019t Drink Plastic\u201d campaign encouraged people to refill reusable glass or metal water bottles and thereby reduce their consumption of plastic. We partnered with caf\u00e9s and restaurants that allowed visitors to refill their reusable bottles with water free of charge.<\/p>\n\n\n\n
We created the campaign\u2019s complete visual identity and managed its social media presence. For the campaign, we produced composite images illustrating as powerfully as possible how deeply plastic has become intertwined with humanity.<\/p>\n\n\n\n
We cast models for the photo shoot and depicted them with plastic bottles in place of their limbs. To achieve a realistic effect, the bottles were physically stitched to pigskin. Every bottle featured in the final images was photographed separately.<\/p>\n\n\n\n
Client: Environmental Investment Centre<\/p>\n","protected":false},"featured_media":960,"menu_order":9,"template":"","class_list":["post-958","case","type-case","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n