CASE

MOVE by MyFitness – Magazine, Content Creation and Photography

MOVE by MyFitness is a magazine brand created for the MyFitness fitness club chain. It was published in Estonian and Russian in Estonia, and in Latvian and Russian in Latvia.

We provided MyFitness with a complete publishing solution, from the initial concept through to distribution. Working closely with the client, we created original, expert content, coordinated contributing writers and language editors, advised on content selection, and developed the magazine’s entire visual identity and graphic design. We also produced original photography for the publication.

For the cover story, “The Art of Training”, we photographed MyFitness trainers presenting different training styles in an art museum. The cover hinted at the story through a striking contrast: a model portrayed as a work of art, wearing an evening gown inside a MyFitness club.

Client: MyFitness