SUUND is the best travel companion you can wish for on the most popular bus company in Estonia – this magazine welcomes each passenger on the domestic Estonian routes of Lux Express buses.

SUUND offers entertainment and inspiration for each on-average two-hour trip. It takes you on a journey to discover exciting places in Estonia, and introduces outstanding personalities and the things they do. The Scandinavian-style, crisp design provides a relaxing read. The beautiful pictures allow your mind to travel, and the bus ride itself is fast and pleasant.

The Estonian–Russian magazine is published four times a year, it can be found in each passenger’s seat pocket and is thus visible and accessible to at least 1.3 million passengers per quarter. The readers are the local population travelling between Narva, Tartu, Võru, Viljandi, Tallinn, Pärnu, Haapsalu and Kuressaare.

You can find a more detailed route map HERE!

Edition Release schedule Deadline for submitting design files
Spring 28.02 15.02
Summer 30.05 15.05
Autumn 30.08 15.08
Winter 30.11 15.11

For cooperation or promotional interest, please send an inquiry to or call +372 5615 1111.