Direction is a versatile and entertaining travel magazine that can be found on-board the international routes’ buses of Lux Express, in the seat pocket of every passenger. The magazine introduces Lux Express’s beautiful destinations as well as providing information on a number of events to go to and activities to do on a trip somewhere. Innovative research, entrepreneurship and technology topics are also covered and provide food for thought during a bus journey.

Most of Lux Express’s 60 buses service passengers on Russian, Estonian, Latvian and Lithuanian routes. As the average journey is five hours, passengers have more than enough time to read.

The magazine is in two languages (in English and Russian), appears quarterly, and each edition is available on board for three months.

During the course of a year, at least 1.1 million passengers travel on these routes. A more detailed map of the routes can be viewed HERE!

Edition Release schedule Deadline for submitting design files
Spring 30.03 15.03
Summer 30.06 15.06
Autumn 30.09 15.09
Winter 30.12 15.12

For cooperation or promotional interest, please send an inquiry to or call +372 5615 1111.