Direction is a lifestyle magazine with versatile content and luxurious form. It is a corporate publication that has one of the biggest international readerships in the Baltic region. Due to its international range, the magazine is undoubtedly one of the most efficient promotion channels in the media of the Baltic region both for winning the attention of foreign tourists and enhancing export. The on-board magazine is placed in the seat pocket in front of each passenger and available for taking along. It is published in two languages – English and Russian in parallel. Its readership consists mainly of the passengers of Lux Express that totaled around 1’000’000 people in 2015!
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